social media management · waterford
your customers check your instagrambefore they ring.
PR Digital runs the instagram and facebook of small businesses across waterford and the south east — strategy, content and the day-to-day management — so your social does the quiet selling while you get on with the work.
- over 0 years in communications
- 0.0M views
- 0M+ accounts reached
- based in waterford
this is the standard your feed should hold
real posts we've made — editorial, on-brand, written to be read. not a template in sight.
prdigital.ie
social media for irish small businesses
your business is better than your feed makes it look.
most owners we meet are fully booked through word of mouth and almost invisible online. the work is excellent. the instagram tells a different story — a post once a month, then quiet for three weeks, a grid that doesn't match the standard of the actual business.
and people notice. a buyer scrolls your profile before they ring the agency. someone choosing a clinic checks the feed before they book. when it looks neglected, they quietly move on — and you never hear about the enquiry you didn't get.
the enquiry you lose this way is the one you never see.
what PR Digital actually does for you
one job, done properly: we make your instagram and facebook look and sell like the business behind them.
a real strategy, not a posting habit
a clear brand voice, content pillars and a monthly plan built around your goals — so every post has a reason to exist.
content written to be read
feed posts and reels designed and written by a journalist, not pulled from a template. made to earn attention and turn it into enquiries.
the whole thing managed
scheduling, hashtags, replies and comments. you don't open canva, you don't touch the calendar. it runs.
plain-english reporting
a monthly report and a call that tells you what worked and what we're doing next — in words, not vanity metrics.
built for south east businesses that are great in person and quiet online
estate agents
you want a seller to trust you before the first call. a feed that shows the area, the work and the results does that for you while you're out on viewings.
clinics — skin, beauty, health
you're booked through referrals, until a regular moves away and the diary has gaps. a steady feed brings new patients in instead of waiting for the next recommendation.
local businesses across the south east
you know you should be posting. you never have the half-hour. we take it off your desk entirely.
not on this list? if you're a small business in waterford, tramore, dungarvan, kilkenny, wexford or clonmel that's great in person and quiet online, we should talk.
the framework
one package. your social, handled.
everything your instagram and facebook need, in one monthly package. no add-ons to decode, no surprise line items.
- strategybrand voice, content pillars and a monthly plan built around your business goals
- 12 feed posts a monthdesigned and captioned, written to convert, not just to fill the grid
- 2 reels a monthscripted, edited and ready to publish
- weekly storiesso you stay visible between posts
- full managementscheduling, hashtags, comments and replies
- monthly report + strategy callplain-english numbers and the plan for next month
3-month minimum, then rolling monthly · organic-first, no ad budget required
optional meta boost from €100/month, billed to you at cost — we never mark up ad spend
need a full visual rebuild, facebook lives or custom production? we also build custom packages on request.
what the first 90 days look like
honest about the arc. social compounds — month three doesn't look like week one.
- days 1–30
foundation
brand voice, content pillars, a consistent feed. your instagram starts looking like the business you actually run.
- days 31–60
momentum
the feed finds new people. saves, shares and follows start moving. the profile begins doing its job when someone checks you out.
- days 61–90
enquiries
the content starts converting — dms, questions and bookings that trace back to the feed instead of just word of mouth.
no one can promise you a number in 90 days. what we promise is the system that gets you there, run properly, every week.
beyond the framework
more we can build with you
the framework covers your instagram and facebook end to end. when a business needs more than that, we build it — bespoke, scoped and priced on the call. no templated add-ons.
creative websites
a site that looks like the business behind it and turns visitors into enquiries — designed, written and built, not dropped into a theme.
scope it on the callsocial beyond instagram
linkedin, tiktok and the rest — managed in the same editorial voice, matched to where your customers actually are.
scope it on the callpaid traffic & social ads
meta, google and tiktok campaigns built to bring in leads, not just reach — set up, run and reported on in plain english.
scope it on the callinfluencer campaigns
the right local voices, briefed and managed end to end, so a partnership actually lands instead of just costing money.
scope it on the calleverything here is bespoke — tell us what you need on the call and we'll scope it properly.
Book a free 15-min call
a journalist running your feed, not a template
PR Digital is run by Bibiana Riedhorst — a journalist and content strategist with over 25 years in communications. across that work, her content has pulled 4.4M views and reached 2M+ accounts.
the difference is editorial instinct. a journalist knows how to make someone stop and read — what makes a headline land, what makes a story worth finishing. that's the skill your feed has been missing, and it doesn't come from a template.
- in communications
- over 0 years in communications
- views
- 0.0M views
- accounts reached
- 0M+ accounts reached
- based in
- waterford based in
not a new agency
a new name in waterford — with over two decades behind it
PR Digital didn't start last year. it began in brazil, where bibiana spent over two decades building brands across social media — from national manufacturers to clinics and consultancies, some for ten years and counting.
that same agency, that same editorial instinct, now works with small businesses across the irish south east. you get the weight of a long career, focused entirely on making your feed work.
- building brands
- since 1971 building brands
- longest client partnership
- 0+ years longest client partnership
- now based in waterford
- br → ie now based in waterford
irish case study
a real irish result — 100% organic
what we did for Property Marking Ireland, a garda-backed social enterprise recognised by the department of justice.
- instagram accounts reached — from a base of 119 followers
- 0,376 instagram accounts reached — from a base of 119 followers
- facebook unique viewers, month on month
- +0% facebook unique viewers, month on month
- views on a single garda reel (instagram + facebook)
- 0,585 views on a single garda reel (instagram + facebook)
what people say about PR Digital
“we've worked with PR Digital for over 10 years, building the gomaq brand across digital media. through the partnership, we've seen average growth of around 20% a year.”
“i've worked with PR Digital at more than one company and always loved the work. we deal with technical products, so how you communicate them really matters — and they've done it brilliantly, with great results. i recommend them without hesitation.”
“working with PR Digital to sharpen my digital marketing strategy was a turning point in my career. within a few days, i saw the results come in.”
the questions we get asked
no. the framework is organic-first and works without spend. if you ever want a small meta boost we set it up at cost — we don't mark up ad spend.
almost nothing. a short call at the start, a quick monthly catch-up, and the occasional photo or detail only you can give us. the rest is ours.
social compounds. the first month is foundation, by month three the feed is converting. anyone promising overnight numbers is selling you something.
there's a 3-month minimum so the work has time to land, then it's rolling monthly. no long lock-in.
that's where we're strongest, but no. we work with small businesses across the south east that are great in person and quiet online.
waterford. we work with businesses across waterford, kilkenny, wexford, tipperary and the wider south east.
ready for your feed to start bringing people in?
we take a limited number of clients each month, so every business gets proper attention.