Your customers check your Instagram before they ring. Make it count.
PR Digital runs the Instagram and Facebook of Irish small businesses — strategy, content and management, all done for you — so your social does the selling while you get on with the work.
We run your social, end to end.
Done-for-you Instagram and Facebook management. You stay in your business; we keep your feed selling.
Strategy that fits you
A clear brand voice and a monthly content plan built around your goals — not a generic calendar.
Content that converts
Scroll-stopping feed posts and reels, designed and written to bring in enquiries, not just fill the grid.
Full management
Scheduling, hashtags and community engagement, all handled. You don’t touch a thing.
Plain-English reporting
A monthly report and call in real words, so you always know what’s working and what’s next.
More than a managed feed.
The Framework is our flagship — but PR Digital is a full communications partner.
Social media
Done-for-you Instagram & Facebook — strategy, content and management.
Social ads
Meta ad campaigns that put the right post in front of the right buyer.
Websites
Fast, modern sites built to turn visitors into enquiries.
Social campaigns
Launches, promotions and seasonal pushes, planned end to end.
PR & communications
30+ years of editorial and PR instinct, working for your brand.
Built for the businesses people Google before they buy.
Estate agents
Sellers and buyers size you up online first. We make your feed earn the call before the phone rings.
Skin, beauty & health clinics
Treatments get booked straight through the feed. We turn browsers into appointments.
Local South East businesses
You know you should be posting but never have the time. We take it off your plate entirely.
An inconsistent feed is quietly costing you enquiries.
Not because you’re bad at it. Because it’s one more job in a week that’s already full.
Your starting package, fully done for you.
The basic package covers everything your social needs to start selling — with room to add ads, websites and campaigns as you grow.
What’s included
- StrategyBrand voice, content pillars and a monthly plan built around your business goals.
- 12 feed posts a monthDesign and caption included — written to convert, not just to fill the grid.
- 2 reels a monthScripted, edited and ready to publish.
- Weekly storiesSo you stay visible between posts.
- Full managementScheduling, hashtags and community engagement, all handled.
- Monthly report + strategy callPlain-English numbers and exactly what we’re doing next.
- Fully done-for-you, start to finish
- No ads budget needed — fully organic
- Scale up with ads, websites & campaigns
- Limited number of clients each month
A clear arc, from quiet feed to booked calls.
Foundation
Brand voice, content pillars, feed consistency. Your Instagram starts looking like a real business.
Growth
Reach increases. New audiences find you. Saves, shares and follows start climbing.
Leads
DMs, enquiries and bookings start coming in. The content converts into clients.
Real reach, built organically.
No ad spend — just content that gets seen. It’s the same organic playbook I run for clients.
Meet Bibiana.
A journalist by training and a communications strategist with more than 30 years in PR, content and social media — for international brands like Lexmark and Epson, and now for Irish small businesses across the South East.
PR Digital is built on real editorial instinct, not templates — content written to be read, not just posted. That’s why a feed managed here feels like a magazine your customers actually want to follow, and why it earns the enquiry. She’s also taught social media to more than 1,000 students.
The things owners actually ask.
No. The Framework is fully organic — strategy, content and management that grows your reach without spending on ads.
No. It’s done for you, start to finish. We handle strategy, design, captions, scheduling, hashtags and engagement. You get on with running your business.
We work to a 90-day arc: foundation in the first month, growing reach in the second, and enquiries and bookings starting to come through by the third. Organic growth is steady, not overnight — and it lasts.
There’s a 3-month minimum so the strategy has time to land, then it’s rolling monthly. No long lock-in — you stay because it works.
No — but that’s where we shine. If people check you out online before they buy or book, The Framework is built for you.
Ready for your feed to start bringing in clients?
We take on a limited number of clients each month, so every business gets our full attention. If your social should be doing more, let’s talk.
Tell us about your business.
A free 15-minute call, no pressure. We’ll tell you honestly whether we can help.
Prefer to message?
Find us where the work lives. Follow along for social media tips, content ideas and behind-the-scenes.