the journalist behind PR Digital
i'm Bibiana Riedhorst. i've worked in journalism and communications since 1998 — over 25 years — and i run PR Digital here in waterford.
i built PR Digital in brazil, over two decades of it: national brands, clinics, consultancies, some of them for ten years and counting. then i moved to ireland and brought the agency with me. waterford is home now, and the south east is who i work for.
reporting teaches you one thing above everything: how to make a stranger keep reading. how a headline earns a second of attention, how a story holds it, how a detail makes something true instead of generic. that's the same skill a small business needs online — and it's almost never what agencies are actually selling.
i kept seeing the same thing across the south east: businesses that are excellent in person, run by people with no time, putting out a feed that quietly undersells them. they don't need more content. they need someone who can tell their story properly and run it every week without them.
that's the whole job. you stay great at what you do. i make the internet believe it before they even ring.
over 25 years in communications · 4.4M views · 2M+ accounts reached · waterford
what people say about PR Digital
“we've worked with PR Digital for over 10 years, building the gomaq brand across digital media. through the partnership, we've seen average growth of around 20% a year.”
“i've worked with PR Digital at more than one company and always loved the work. we deal with technical products, so how you communicate them really matters — and they've done it brilliantly, with great results. i recommend them without hesitation.”
“working with PR Digital to sharpen my digital marketing strategy was a turning point in my career. within a few days, i saw the results come in.”
ready for your feed to start bringing people in?
we take a limited number of clients each month, so every business gets proper attention.