proof, the honest version
across over 25 years of communications work, the content i've made has pulled 4.4M views and reached 2M+ accounts. that's the instinct now running PR Digital.
and here in ireland, the first results are already in. property marking ireland — a garda-backed social enterprise — is the case study below: real numbers, 100% organic, named and true.
- in communications
- over 25 years in communications
- views
- 4.4M views
- accounts reached
- 2M+ accounts reached
- based in
- waterford based in
case study · irish social enterprise
a garda-backed social enterprise, finally reaching the communities it protects
Property Marking Ireland · may 2026 · 28 days · 100% organic
supported by the department of justice · social entrepreneurs ireland awardee 2019 · rethink ireland awardee 2021
the challenge
property marking ireland fights property and farm theft across the country — garda-backed, community-led, and almost invisible online. a small follower base, no reel habit, and a message that wasn't reaching the farmers, tradespeople and communities who needed it.
what we did
we took over instagram and facebook end to end — strategy, content and the day-to-day. a stat-led editorial style, a steady reel habit, and a focus on the garda activity and community presence that builds trust. no ad spend.
- instagram accounts reached — from a base of 119 followers
- 2,376 instagram accounts reached — from a base of 119 followers
- facebook unique viewers, month on month
- +475% facebook unique viewers, month on month
- views on a single garda reel (instagram + facebook)
- 5,585 views on a single garda reel (instagram + facebook)
- organic — no ad budget
- 100% organic — no ad budget
both monthly reach targets exceeded — two months running (facebook 232%, instagram 194% of target).
“that is all so impressive.”
what people say about PR Digital
“we've worked with PR Digital for over 10 years, building the gomaq brand across digital media. through the partnership, we've seen average growth of around 20% a year.”
“i've worked with PR Digital at more than one company and always loved the work. we deal with technical products, so how you communicate them really matters — and they've done it brilliantly, with great results. i recommend them without hesitation.”
“working with PR Digital to sharpen my digital marketing strategy was a turning point in my career. within a few days, i saw the results come in.”
“the workshop was fantastic — sharp, valuable tips delivered with real skill by bibiana. wonderful content, handled expertly but with a lightness to it, useful for any line of work. highly recommend.”
“bibiana drove a real step-change in the media services we offered at globaltec. after she came on board, the relationships with media outlets got both broader and better — which translates into better results for the clients and for the company itself.”
property marking ireland is the first irish case — more on the way as new clients come on board. every number here is real, named and permissioned. never invented, never a stock screenshot.
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